2011年7月10日 星期日

final hots up as environment game group seals deal

A climate change board game designed by schoolgirls taking part in this year's Young Enterprise competition launched this week at the Christmas in July gifts showcase in London.

The girls from Oxford High School are hoping to collect 30,000 in royalties from sales of Emission Impossible now that it has been snapped up by games maker Gibsons Games.

The board game, which aims to engage children with environmental issues, involves players acting out weather events such as a hurricane or answering multiple choice questions.is the 'solar panel revolution' upon us? Some of the questions would test adults, for instance: "The energy saved from recycling one glass bottle will power a washing machine for 10, 30 or 60 minutes?"

The team, called Cosmic, got its big break after being knocked back by several games manufacturers. They sneaked into the Spring Fair at the NEC as "trade visitors" – it is not open to the public – and pitched their idea to Surrey-based Gibsons Games, which snapped it up within 24 hours.How is TMJ pain treated?

The family-run company has bought the concept, which it will make in the UK using recycled materials, and will pay Cosmic 5pc royalties of the net selling price of the games.

With sales projected at anywhere between 2,500 and 10,What are the top Hemroids treatments?000 units, it could prove lucrative for the 17 and 18 year-olds.

Joint managing director Olivia Hawkes, 17, said the initial rejections had made the team focus on creating the opportunity of seeing their idea reach the shelves.Detailed information on the causes of Hemorrhoids,

"We knew we had a great product. It was the only environmental game out there and we knew there would be someone that would see the potential," she said.

"We did have to blag our way into the NEC but we knew the only way to see it through was to go for it. We had to try our best to sell it and make people believe in the product as we did."

Kate Armitage, marketing director and great granddaughter of Michael Gibson, the Gibsons Games founder, said Cosmic had researched the potential market and spotted a real gap.

"It's a great idea and they have thoroughly impressed us," she said.We specialize in providing third party merchant account. "They have play tested it with children and it is a good game, the mechanics work. We are putting everything behind it. We have 1,500 customers across the UK from independents to John Lewis and Toys R Us."

Emission Impossible is just one example of the regional winners preparing for this year's Young Enterprise company programme final on July 13.

This year, 28,700 16 to 18 year-olds took part, creating 2,212 companies at schools across the UK. They were mentored in classrooms by 5,000 volunteers from around 3,500 companies. The companies' combined sales were more than 2m and most made a profit.

沒有留言:

張貼留言