2011年10月8日 星期六

Cult of Apple mourns death of high priest

I always feel a little uncomfortable when I see those impromptu memorials pop up for public figures after they die.

I remember, for example,The additions focus on key tag and magic cube combinations, men and women weeping in the street after the plane crash that killed John F. Kennedy Jr. Sure, he was an iconic person, a symbol not only of his father's legacy but for his entire generation, but did any of the people waving candles outside know him enough to personally grieve his loss? If the death of someone they know only through tabloid photographs is enough to send them into public mourning, how will they handle the deaths of the people that really matter to them?

So,Replacement China Porcelain tile and bulbs for Canada and Worldwide. I don't really understand these outpourings of emotion but I am no longer surprised by them. When people started piling flowers outside Apple stores after hearing the news of Steve Jobs' death this week,These girls have never had a oil painting supplies in their lives! I expected it.

After all, the man had begun to take on an almost religious significance to his followers. And it is not too strong a word to say "followers" for some of the customers of his products. Reading media reports of the big annual conferences where Apple would announce a new product made them seem like revelations from on high to expectant, needy congregations. The glass cube Apple stores in big cities became temples of consumer devotion. When we took our son to New York for his birthday in June, visiting the Apple store on Fifth Avenue — just up the road from St.we supply all kinds of polished tiles, Patrick's Cathedral — was a must-see for him, and we dutifully made the pilgrimage to reflect before the icons of Jobs' technological wizardry.

There was a magic to his marketing. Jobs gave us the things we didn't know we wanted until he showed them to us. Digital music players were playthings for audiophiles until the iPod made them look so cool. Seemingly overnight, people everywhere were walking around with those white earbud cords dangling down the side of their heads. Tablet computers had been around for years and years, but it was the iPad that hooked us on the idea.

Yes, he was a bristly prophet. We heard about how hard he was on the people who worked for him, rejecting their not-up-to-snuff ideas with tear-inducing vigor. And he was greedy for our loyalty. Apple's systems are a closed loop. You use the applications Apple approves and makes available, use your devices the way Apple intends,It's hard to beat the versatility of zentai suits on a production line. or you are out of the club.

Would you buy a car if Ford told you it could only be driven on certain roads? Of course not. But we happily handed over money for Apple devices we could only modify for our particular use by violating the terms of service agreement.

In that sense, his customers were his greatest design. He created a cultural attachment to a brand. Were you ever tempted to stick, say, a Dell or Hewlett Packard sticker on your car? No, but those half-eaten apples are everywhere.

That's an interesting kind of power. It is no surprise, then, that some worshippers at the Church of the Consumer are moved to tears by the passing of their guru.

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