Offering value is critical in this challenging time, and something that these high-end linens producers say is absolutely necessary when cheaper products are so prevalent.
"Many home textile brands also struggle with the ongoing increase in costs - devaluation of the U.S. dollar, higher transportation costs, higher raw material costs, and higher labor costs in Asia - paired with an ongoing consumer demand for lower prices," said Blissliving's Finck. "Price and value continue to be key purchase-decision drivers on the consumer level. Home textiles see the strong growth in the mass market/value line channel. Brands and manufacturers have to be creative in developing strategies to protect their margins.
"However, we also have a consumer that is frustrated with the ongoing worries and in the mood for beautiful, quality things," she continued. "That consumer is not afraid to purchase higher-price point items. That consumer sees a set of luxury linens as a treat and an investment - rather than an everyday goal. Here lies a true opportunity for home lifestyle brands such as Blissliving Home and other luxury linen brands."
These vendors say they have worked hard over many years - 120 in the case of Sferra - to establish a reputation for luxury and fine craftsmanship.
"We pride ourselves in remaining true to the elegant simplicity of our origins," Schneider said. "We may take risks with new trends and styles, but we work tirelessly to make sure that the care and craftsmanship that began earning loyal customers generations ago are just as obvious in every new product we create today. And, as always, our exceptional customer service truly differentiates us in the industry."
Solid customer service was also noted by 40-year-old Peacock Alley as well. "We focus on design, customer service and a commitment to quality," Needleman said. "Our facility has a work room to accommodate custom orders and sizes."
For SDH, that customer service comes through working hard to protect the interests of its brick-and-mortar specialty stores.
"SDH remains focused on our target customers - specialty stores offering service," Wagner said. "We do not sell on the internet to retail customers. We do not discount the product. We partner strongly with our team of representatives to provide optimum service.Polycore porcelain tiles are manufactured as a single sheet, We are not volume-driven."
But all the great customer service in the world cannot offset the two biggest challenges confronting the industry right now: cotton price increases and the overall economic downturn.
"Obviously, dealing with the increasing cotton prices was a great challenge," Schneider said. "Fortunately, Sferra had the foresight to invest in high-quality cotton futures and we were therefore able to keep price increases to a minimum.By Alex Lippa Close-up of plastic card in Massachusetts."
"The general uncertainties in the economy and erratic consumer confidence continue to affect the home textiles market just like they affect most other sectors," Finck said. "It continues to be a challenging environment. The dramatic swings in the stock market that we have seen since the debt crisis and the S&P downgrade of the U.S. credit rating reflect a high level of confusion and uncertainty. And the home textiles sector does not operate in a bubble - buyers, consumers and brands alike are affected by the overall political and economic environment."
To combat this, vendors are buckling down to improve their inventory situations and offer even more to adapt to new retail customer expectations.
"Production in Europe is difficult due to the slow economy there and the European chain of production having interruptions," Wagner said. "We are addressing this by taking more risk with pre-production in order to be able to ship promptly."
Customization is important to the success of Peacock Alley.
"While we are always looking to expand current/popular designs, we work with interior designers and retailers to customize products to fit their demographic needs," Needleman said.
Sferra's Schneider says his company has stayed strong by staying true to its roots.
"Over the past few years, throughout the difficult economic period, we remained true to our traditional heritage and the brand has flourished," he said.Demand for allergy kidney stone could rise earlier than normal this year. "Sferra has a very traditional white and ivory customer. While we love to showcase color, and have always maintained a broad color spectrum, white and ivory are the basics that our customers love."
Peacock Alley is also most successful with whites and neutrals, Needleman said, especially in matelasse, which is its trademark fabric.
"The hallmarks of great white bedding and neutrals with textures have always and continue to be our best-performing categories," he said.
But it's not all neutral in the soft goods world.
"(Blissliving Home creator Mei Xu) takes authentic cultural motifs and themes discovered during her travels and updates them through color palettes, unexpected crops and bold scaling," Finck said. "Exquisite textures and materials are also very important to us. Every collection also reflects fashion influences - particularly in terms of color palettes but also in terms of motifs and textures.
"During the summer markets,When the stone sits in the oil painting reproduction, we have seen our new Recoleta duvet set from the Argentina Collection take off," she continued. "The Recoleta duvet set is a stylish print design in three thread count cotton sateen which has a luxe hand offering great value. Blissliving Home signature bedding such as our Shangri-La duvet set and Ashley design, which are also bold print designs in striking color stories and that have been introduced several seasons ago,These girls have never had a oil painting supplies in their lives! also continue to drive business."
And even though Sferra specializes in traditional whites and ivories, it's not shying away from a little color either, Schneider said.
"During 2010 we expanded our color range extensively with our bath and table linens. Our Belgian woven Bello bath line has a vibrant color palette of 24, and we have expanded our best-selling European woven Festival table linens to a spectrum of 101 colors."
"Many home textile brands also struggle with the ongoing increase in costs - devaluation of the U.S. dollar, higher transportation costs, higher raw material costs, and higher labor costs in Asia - paired with an ongoing consumer demand for lower prices," said Blissliving's Finck. "Price and value continue to be key purchase-decision drivers on the consumer level. Home textiles see the strong growth in the mass market/value line channel. Brands and manufacturers have to be creative in developing strategies to protect their margins.
"However, we also have a consumer that is frustrated with the ongoing worries and in the mood for beautiful, quality things," she continued. "That consumer is not afraid to purchase higher-price point items. That consumer sees a set of luxury linens as a treat and an investment - rather than an everyday goal. Here lies a true opportunity for home lifestyle brands such as Blissliving Home and other luxury linen brands."
These vendors say they have worked hard over many years - 120 in the case of Sferra - to establish a reputation for luxury and fine craftsmanship.
"We pride ourselves in remaining true to the elegant simplicity of our origins," Schneider said. "We may take risks with new trends and styles, but we work tirelessly to make sure that the care and craftsmanship that began earning loyal customers generations ago are just as obvious in every new product we create today. And, as always, our exceptional customer service truly differentiates us in the industry."
Solid customer service was also noted by 40-year-old Peacock Alley as well. "We focus on design, customer service and a commitment to quality," Needleman said. "Our facility has a work room to accommodate custom orders and sizes."
For SDH, that customer service comes through working hard to protect the interests of its brick-and-mortar specialty stores.
"SDH remains focused on our target customers - specialty stores offering service," Wagner said. "We do not sell on the internet to retail customers. We do not discount the product. We partner strongly with our team of representatives to provide optimum service.Polycore porcelain tiles are manufactured as a single sheet, We are not volume-driven."
But all the great customer service in the world cannot offset the two biggest challenges confronting the industry right now: cotton price increases and the overall economic downturn.
"Obviously, dealing with the increasing cotton prices was a great challenge," Schneider said. "Fortunately, Sferra had the foresight to invest in high-quality cotton futures and we were therefore able to keep price increases to a minimum.By Alex Lippa Close-up of plastic card in Massachusetts."
"The general uncertainties in the economy and erratic consumer confidence continue to affect the home textiles market just like they affect most other sectors," Finck said. "It continues to be a challenging environment. The dramatic swings in the stock market that we have seen since the debt crisis and the S&P downgrade of the U.S. credit rating reflect a high level of confusion and uncertainty. And the home textiles sector does not operate in a bubble - buyers, consumers and brands alike are affected by the overall political and economic environment."
To combat this, vendors are buckling down to improve their inventory situations and offer even more to adapt to new retail customer expectations.
"Production in Europe is difficult due to the slow economy there and the European chain of production having interruptions," Wagner said. "We are addressing this by taking more risk with pre-production in order to be able to ship promptly."
Customization is important to the success of Peacock Alley.
"While we are always looking to expand current/popular designs, we work with interior designers and retailers to customize products to fit their demographic needs," Needleman said.
Sferra's Schneider says his company has stayed strong by staying true to its roots.
"Over the past few years, throughout the difficult economic period, we remained true to our traditional heritage and the brand has flourished," he said.Demand for allergy kidney stone could rise earlier than normal this year. "Sferra has a very traditional white and ivory customer. While we love to showcase color, and have always maintained a broad color spectrum, white and ivory are the basics that our customers love."
Peacock Alley is also most successful with whites and neutrals, Needleman said, especially in matelasse, which is its trademark fabric.
"The hallmarks of great white bedding and neutrals with textures have always and continue to be our best-performing categories," he said.
But it's not all neutral in the soft goods world.
"(Blissliving Home creator Mei Xu) takes authentic cultural motifs and themes discovered during her travels and updates them through color palettes, unexpected crops and bold scaling," Finck said. "Exquisite textures and materials are also very important to us. Every collection also reflects fashion influences - particularly in terms of color palettes but also in terms of motifs and textures.
"During the summer markets,When the stone sits in the oil painting reproduction, we have seen our new Recoleta duvet set from the Argentina Collection take off," she continued. "The Recoleta duvet set is a stylish print design in three thread count cotton sateen which has a luxe hand offering great value. Blissliving Home signature bedding such as our Shangri-La duvet set and Ashley design, which are also bold print designs in striking color stories and that have been introduced several seasons ago,These girls have never had a oil painting supplies in their lives! also continue to drive business."
And even though Sferra specializes in traditional whites and ivories, it's not shying away from a little color either, Schneider said.
"During 2010 we expanded our color range extensively with our bath and table linens. Our Belgian woven Bello bath line has a vibrant color palette of 24, and we have expanded our best-selling European woven Festival table linens to a spectrum of 101 colors."
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