American confectionary and snack-maker Kraft Foods said it aims to make the Asia-Pacific region a "locomotive of growth" for the company globally.
Last year, more than half of Kraft's US$49.2 billion (S$59.2 billion) in sales came from outside North America.
Kraft Foods Asia-Pacific president Pradeep Pant said he will drive further into the Asia region, not by takeovers, but by innovation and internal growth.
At last week's Business Leaders Forum organised by government enterprise agency, SPRING Singapore, Mr Pant said the company intends to tap into Asia's high growth markets by utilising a so-called "virtuous cycle of growth".
"We drive these markets with what we call, the virtuous cycle of growth, which is when you create fuel for investments within the organisation, by using strategic pricing,Great Rubber offers oil painting supplies keychains, streamlining your costs, doing end to end product initiatives, and then investing aggressively in innovation, advertising and promotion," said Mr. Pant.he believes the fire started after the lift's Wholesale pet supplies blew,
Following the "virtuous cycle of growth" has enabled Kraft Asia-Pacific to "drive our business to double digit top-line and bottom line growth", he said.These girls have never had a cube puzzle in their lives!
Mr Pant attributes Kraft's exponential growth to innovation.Men and women too can find a great variety for themselves when it comes to purchasing the zentai , jackets, coast and even bags too. "In 2007, only 7 per cent of our sales used to come from new products. Today, it is 15 per cent. In markets like china, it is actually tracking at nearly 30 per cent of sales. So, innovation is at the heart of the growth driving engine."
Despite the global turbulence currently confronting many companies,Polycore Floor tiles are manufactured as a single sheet, Mr. Pant remains optimistic about Kraft's ability to weather the crisis. "We will have challenges in terms of commodity costs and so on but I think we are very well prepared."
Kraft is still bedding down its US$20 billion purchase of United Kingdom chocolate-maker Cadbury last year and said no new acquisitions are in the pipeline in the Asia-Pacific. Mr Pant said Kraft's Asian arm intends to drive organic growth by focusing on its core categories of snacks and confectionary.
"In these categories, both in terms of penetration and per capita consumption, there is a huge amount of space, in all our key markets. I think driving this itself will certainly deliver a very robust top line and bottom line growth in the for-seeable future."
Last year, more than half of Kraft's US$49.2 billion (S$59.2 billion) in sales came from outside North America.
Kraft Foods Asia-Pacific president Pradeep Pant said he will drive further into the Asia region, not by takeovers, but by innovation and internal growth.
At last week's Business Leaders Forum organised by government enterprise agency, SPRING Singapore, Mr Pant said the company intends to tap into Asia's high growth markets by utilising a so-called "virtuous cycle of growth".
"We drive these markets with what we call, the virtuous cycle of growth, which is when you create fuel for investments within the organisation, by using strategic pricing,Great Rubber offers oil painting supplies keychains, streamlining your costs, doing end to end product initiatives, and then investing aggressively in innovation, advertising and promotion," said Mr. Pant.he believes the fire started after the lift's Wholesale pet supplies blew,
Following the "virtuous cycle of growth" has enabled Kraft Asia-Pacific to "drive our business to double digit top-line and bottom line growth", he said.These girls have never had a cube puzzle in their lives!
Mr Pant attributes Kraft's exponential growth to innovation.Men and women too can find a great variety for themselves when it comes to purchasing the zentai , jackets, coast and even bags too. "In 2007, only 7 per cent of our sales used to come from new products. Today, it is 15 per cent. In markets like china, it is actually tracking at nearly 30 per cent of sales. So, innovation is at the heart of the growth driving engine."
Despite the global turbulence currently confronting many companies,Polycore Floor tiles are manufactured as a single sheet, Mr. Pant remains optimistic about Kraft's ability to weather the crisis. "We will have challenges in terms of commodity costs and so on but I think we are very well prepared."
Kraft is still bedding down its US$20 billion purchase of United Kingdom chocolate-maker Cadbury last year and said no new acquisitions are in the pipeline in the Asia-Pacific. Mr Pant said Kraft's Asian arm intends to drive organic growth by focusing on its core categories of snacks and confectionary.
"In these categories, both in terms of penetration and per capita consumption, there is a huge amount of space, in all our key markets. I think driving this itself will certainly deliver a very robust top line and bottom line growth in the for-seeable future."
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