While it's still unclear what kind of "model" Al Jazeera America
wants to pursue, it should be pretty obvious at this point what to
avoid. Under the leadership of Al Gore, Current became a kind of
lackluster version of hyper partisan MSNBC, only with poorer production
values. Even liberal readers of the London Guardian conceded that
Current had failed to connect, with one remarking "I found it to be
painfully dull and weird. I felt at times like I was the only person
watching this station. It was a bit like watching a college TV news show
on public access television."
The odyssey of Current TV
highlights some of the perils and pitfalls of cable news programming.
Hoping to overcome mediocre ratings, Al Gore hired Keith Olbermann back
in 2011. A pundit with "star power," Olbermann employed the same
familiar packaging which had made him a household name on MSNBC.
Stylistically, Olbermann combined a mix of jocularity, combativeness and
ruthless sarcasm. Even with the new MSNBC pundit on board, however,
Current continued to founder and its viewership remained puny.
During
the Bush years, Olbermann's shoot from the hip style provided a much
needed alternative voice to Fox News. However, the veteran pundit became
slightly gimmicky over time and made little effort to innovate during
his tenure at Current [a Jon Stewart impersonation on the The Daily Show
successfully skewered Olbermann's hackneyed approach]. Far from
undertaking a much needed overhaul at Current, Al Gore hired Democratic
hacks Jennifer Granholm and Eliot Spitzer. In their new incarnation as
media hosts, both sought to stylistically emulate MSNBC pundits.
Ultimately, however, Gore's shakeup strategy proved futile and Current
failed to gain any traction.
Though Olbermann later fell out
with Current and left the network, the pundit's packaging style lives on
at MSNBC. To a greater or lesser degree, many commentators on the
network pursue Olbermann's penchant for sarcasm and combativeness. Take,
for example, Rachel Maddow, an engaging host who also employs smugness
toward the GOP and a kind of "wink,Custom laser marker
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Systems. wink" attitude towards her viewers, as if to say "aren't we
superior to the right?" Unlike Fox, Maddow employs rigorous
fact-checking and is much sharper than her conservative media
counterparts. However, Maddow can also go too far at times with her
entertaining style careening out of control into sheer wackiness.
Maddow,
however, is more independent politically than other MSNBC hosts who can
seem relentlessly partisan. Take, for example, Reverend Al Sharpton,
who serves up a nightly dose of GOP abuses and misdeeds. Other
commentators, too, seem more intent on throwing red meat to their
liberal audience than actually raising the intellectual bar. Take for
instance Lawrence O'Donnell, a commentator espousing radical politics
who nevertheless seems to stick to the fairly tame and liberal MSNBC
script.original handmade custom bobbleheads
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Olbermann, O'Donnell has developed a political fixation on Rush Limbaugh
and runs countless segments refuting the right wing talk show host.
Yet
another grave shortcoming of cable news programming in the U.S. is the
networks' tendency to focus on domestic news to the detriment of
international coverage. Indeed,Info Store about make your own bobblehead
and Bobbleheads in general. it might be said that MSNBC is just as
insular and parochial as Fox, with the liberal network rarely alerting
its viewers to issues of vital international concern. MSNBC's failure in
this regard is somewhat surprising in light of the network's ties to
The Nation magazine, an outlet which historically did much to elevate
the tenor of political and intellectual debate in the U.S.
In
recent years, however, The Nation seems to have made a calculated
decision to emphasize narrow-minded inside baseball in Washington as
evidenced by the front page of the magazine's web site [when The Nation
publishes a rare piece on Latin America, for that matter, it is cause
for celebration]. In an effort to gain more visibility, the magazine has
exported several of its columnists to MSNBC. Once ensconced at the
network, The Nation crowd promptly conforms to the MSNBC template and
tends to emphasize domestic issues while passing over international
news.
With fewer and fewer cable options, the American public
has been forced to turn elsewhere for international fare. To be sure,
the U.S. viewing audience may tune into the decidedly middling CNN
International. On the parent network, however, CNN has largely eschewed
international coverage, let alone any kind of serious investigative
journalism, in favor of inane political banter. Perhaps sensing the true
mediocrity of its own programming, CNN seeks to distract the viewer
with silly graphics and even holograms. Lacking a sense of direction,
CNN has turned to new CEO Jeff Zucker in the hope of shifting the
network's fortunes. A former NBC Executive, Zucker wants to transform
CNN into a glorified entertainment vehicle modeled after the Today Show.
Surveying the lamentable state of cable news, it's easy to see
what's wrong with the media milieu though it's far from clear what kind
of new model al-Jazeera might want to pursue. Part of the problem lies
in assessing the overall mood of the U.S. public and setting a bar for
the viewing audience. On the left,British designers and Manufacturers of
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some have argued that if the American public simply had more facts and
international journalistic excellence at its disposal then society would
be galvanized and the media would finally succeed at prompting
meaningful political change.
Such arguments, however, can seem
overly idealistic or even obtuse in light of the lackluster capabilities
of many Americans. Indeed, if Al Jazeera America wants to compete it
may have to wrestle with issues of style as well as content. Stan
Collender, a spokesman for al-Jazeera America, recently remarked to the
Washington Post that the new channel would not be an opinion network or
deal with celebrity news. "It's not going to be people screaming at each
other,Site describes services including Plastic Mould."
Collender said. Such declarations are music to the ears of cable
consultant Cathy Rasenberg, who told the New York Times "there's a major
hole right now that Al Jazeera can fill. And that is providing an
alternative viewpoint to domestic news, which is very parochial."
Rasenberg,
who has also worked with Al Jazeera on distribution issues in the past,
also added however that "there is a limited amount of interest in
international news in the United States." Al Jazeera itself admits that
the new network is going to be something of a work in progress. Speaking
to NPR recently, Al Jazeera Executive Producer Bob Wheelock remarked
"our challenge is going to be to come up with new programming that is
more tailored to a domestic U.S. audience."
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