Hosting an estimated 3,000 makers, Shenzhen is the principal manufacturing base for promotional USB accessories in China. This city in Guangdong province yields about $2 billion worth or 70 and 50 percent of the country's annual output of flash drives and other types of USB-powered premiums, respectively. Sixty percent of the total revenue comes from overseas shipments.
The hub's 2,000 exporters benefit from an extensive network of peripheral industries and potent logistics.
In fact, Shenzhen boasts more than 3,000 workshops for PCB assembly and logo application. Companies that conduct various processes, including plastic injection and metal tooling, are likewise abundant.
Manufacturers in the city have easy access to materials and components as well. Suppliers can purchase NAND flash modules from hundreds of providers in the area, and may also source the parts from neighboring Hong Kong and Taiwan.
These advantages enable makers to finish prototypes within 10 days. Some companies even require lead times of only 48 or 72 hours.
As such, manufacturers in Shenzhen boast a broadening range of products, including cup warmers, lights, desktop decorations, toys, mini speakers, heating gloves and hubs, in an array of colors, motifs and prices.
Low-end models come in simple themes and go for $5 to $10. Flash drives with rectangular or round PVC housings and 3-blade fans in basic structures are examples.
Midrange versions of the former are available in novelty contours, while some USB-powered fans are fitted with LEDs for ornamentation. Units start at $11 and top $30.
Releases in the high-end segment have intricate designs and additional features. The quotes exceed $30.
Product prices in Shenzhen are 20 percent higher than those of rival hubs. Despite this, output and exports of promotional USB accessories from the city continue to grow, with both increasing by up to 15 percent each year.
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